Is Your Business Bicycle Friendly?

Bicycle Friendly Business - Bike Parking

Julie Gregg // 11.24.2014

Determine if your business is doing enough to accommodate your bicycle commuting employees and discover resources to enhance your company's bicycle friendliness.

More and more employees are commuting to work by bicycle these days. Commuting by bicycle offers many obvious perks and benefits such as improving employee fitness, lowering employee stress created from congested vehicle commutes, improved productivity, fuel cost savings and the euphoric general sense that you're doing something good for yourself and for the environment. All of these benefits can translate into a direct positive impact on a company's morale and bottom line.

So how do employers promote and create a bicycle friendly work environment? Cascade Bicycle Club has some ideas on the topic and are happy to share them with you through their Commuting Resources for Employers. Formed in 1970, Cascade is based in Seattle, Washington and is the largest bicycle club in the United States with over 15,000 members. From providing bike parking to installing showers for commuting employees, it is important to establish bicycle friendly infrastructure in order to best serve the needs of your pedaling employees.

At Sportworks, we have many employees who commute to work by bicycle, some ride up to 25 miles each way every day. The company installed showers, changing areas, drying racks and bike parking for our commuting employees. We also field bike to work commute teams during the month of May. In 2014, one of our teams rode 2890 miles and tied for first place in the annual Commute Challenge!

Many of us are well aware of what a model community Amsterdam is in terms of cycling friendliness. However, even they are currently struggling with the need for more bike parking as their users far exceed the current parking provided. A good problem to have by all rights and fortunately one that employers can combat head on with affordable, user-friendly and easy to install parking options such as those provided by Sportworks.

amsterdam-bikes Amsterdam has more bicycles than people, and although it has thousands of bike racks, demand for them still outstrips supply Pavel Prokopchik for The New York Times

If your company has not yet made the move to promote and support commuting by bicycle, they may just need more information on how to make it happen. Check out the following information from Cascade Bicycle Club for tips and resources to share with your employer. If your company is in Washington State, you can take advantage of onsite training classes and seminars.

Happy and safe peddling!

Bicycling is good for business and for the bottom line. Cascade has a series of programs and services to make sure that your business is good for bicycling.

bicycling-numbers

The business case for bicycle commuting

Bike commuters can reduce healthcare costs. Employees who bicycle commute are a better value: they are ill less often and make 14 percent fewer claims on their health insurance.

  • Bicycle amenities are inexpensive. For example, a 10-bike rack has a one-time cost of about $1000. A single underground car parking stall costs roughly $30,000 in lifecycle costs to permit, build and maintain.
  • Bicycling is eligible for some tax savings. Employers provide pre-tax benefits to their commuters, a portion of those benefits may be eligible for a B&O tax credit.
  • Bicyclists make great customers. Individual savings among people who travel by bicycle translate to increased purchasing power. In Philadelphia, this savings totals $345,000 per day, a potential boon to local economies.
  • Bicycling is clearly a smart business strategy. We welcome the opportunity to work with you to improve your business and your bottom line.

Host a Commuter Class

Bicycle education classes are an excellent way to build knowledge, skills, and confidence among your employees. Cascade offers a variety of customizable classes which include both lecture format and on-the-bike clinics, such as how to enjoy a safe bicycle commute.

Cascade Bicycle Club classes include:

  • Basics of Bike Commuting
  • Winter Bike Commuting
  • Basic Bike Maintenance
  • Urban Cycling Techniques

All Cascade classes

  • can be customized to suit your worksite Include promotional materials, instructional materials, bike maps and a safety item. (email blurbs, newsletter content, and/or flyers)
  • are taught by professionally licensed instructors who are also seasoned bicycle commuters.

Contact our Classes Coordinator Josh Miller, to schedule a class or discuss how to customize a class to your workplace.

Employee Events

Do you have an upcoming employee transportation, wellness, and/or safety fair? Bike commuting is a natural fit for such events. Cascade Bicycle Club's trained Bicycle Ambassadors attend such events free of charge. Our Ambassadors are experienced bicyclists who can answer a broad range of general questions about bicycling. For more information, or to request a Bicycle Ambassador for your event, email serenal@cascadebicycleclub.org.

Corporate Consulting Services

Cascade staff members are ready to share their expertise to build bicycling at your business.

Consulting services include:

  • Analysis of your organization's needs.
  • Planning bicycling infrastructure.
  • Customized commute tracking website

What is a bike-friendly business? How does your organization measure up?
Cascade Bicycle Club defines bike-friendly business practices in a best practices guide and certifies businesses that actively implement those practices.

Best Practices

Best-Practices

Bicycle-friendly workplaces have been shown to promote employee health and improve financial performance. Download Cascade's Best Practices Guide to learn about how your business can achieve higher rates of employee cycling. More >>

Provided by Cascade Bicycle Club

www.cascade.org/commuting-resources-employers