Marketing Specialist

November 29, 2021

Full-time, On-site in Woodinville, WA

Title: Marketing Specialist
Job Category:
Salary, Full Time
Reports to: Director of Sales and Marketing
 Woodinville, WA

Founded in 1990, Sportworks is an industry-leading manufacturer of commercial bicycle infrastructure products. Our bike racks for buses are preferred by cyclists and transit operators, and transport more than 2 million bikes per month Worldwide. Suppling an end-to-end solution for sustainable mobility, we also supply innovative bike parking products for public and private-sector clients.

Sportworks is seeking a highly motivated, organized and self-directed marketer experienced with, or eager to learn the customer journey of specifying and buying commercial bicycle infrastructure products. The marketing specialist will collaborate with outside sales, sales operations / technical support, product development, engineering, operations, and IT. This position offers a unique opportunity to work on a variety of projects and make an impact on the entire marketing program of a market-leading manufacturer.

The ideal candidate has the following marketing skills (or many of these skills with desire and aptitude for development):

  • Proficient writer and content creator
  • Administer website and social media platforms following best practices
  • Able to develop various graphical assets to convey strategic messages
  • Regularly track results of these marketing efforts and adjust strategy based upon metrics


  • Create strategic marketing content that results in lead generation and increased revenue by developing a thorough understanding of the market, Sportworks’ products, the competition, customer personas and buying decision factors
  • Develop and update written and visual content for the website, brochures, catalogs, email marketing, print and online advertisements, social media, and technical product documentation (including user and end-customer “how to” guides)
  • Create assets of various types including photos, video, product renderings, drawings, illustrations, etc. used to convey target messages
  • Monitor and analyze SEO rankings, and social media activities
  • Manage content and administer updates for the website, participating in larger projects and initiatives related to SEO and complete re-design projects
  • Utilize CRM and email marketing content programs to segment and add new leads obtained from the web, trade shows, etc.
  • Measure and report performance of marketing activities
  • Manage inventory of collateral materials, updating and re-ordering as needed
  • Manage inventory of demo equipment and coordinate participation and ordering activities for trade shows and conferences
  • Support the sales and operations team by providing back-up phone support, order entry, and customer service activities on an as-needed basis
  • Additional responsibilities as needed

Required Qualifications

  • Bachelor’s degree in related field, or equivalent education and experience
  • At least 4 years of marketing experience
  • Skilled writer with the ability to tailor content for a variety of audiences (placements ranging from social media headlines and persuasive content writing to technical writing)
  • Proficient with Adobe Creative Suite, with previous experience creating marketing materials targeted for a variety of technical and non-technical audiences
  • Proficient with CMS, email marketing, and SEO best practices
  • Highly collaborative with excellent verbal and written communication skills
  • Strong organizational skills
  • High attention to detail
  • Ability to manage multiple projects and tasks simultaneously
  • Proficient with Microsoft Outlook, Teams, Word, (Excel and PowerPoint a plus)

Desired Qualifications

  • Marketing experience in a B2B or B2G environment
  • Prior experience developing features and benefit statements for hardware / mechanical products and/or experience marketing to buyers in the transportation or architecture/engineering/construction industries)
  • A passion for public transportation, cycling, mobility, and sustainable communities
  • Experience with Autodesk Inventor (or other 3D CAD modeling software) a plus

Company Benefits

  • Medical, dental and vision insurance - premium for employee is paid by Sportworks
  • SIMPLE IRA retirement plan with employer match
  • Discretionary bonus program
  • Outdoor and bicycle industry purchase programs
  • Athletic club membership discount
  • Bicycle commuting amenities

Sportworks employees enjoy our casual and quirky work environment. More information about Sportworks is available at 

Please note that we are not accepting inquiries from agencies or recruiters for this position.

Apply on LinkedIn: