Marketing Specialist

June 11, 2019

Title: Marketing Specialist
Job Category:
Salary, Full Time
Reports to: Director of Sales and Marketing
 Woodinville, WA

About Sportworks:

Sportworks Northwest started out manufacturing bicycle components in the 1990s and has specialized in making outdoor products for almost 30 years. We are the industry-leading manufacturer of commercial bicycle transportation and infrastructure products. Our bike racks for buses and railcars transport more than two million bikes per month worldwide, while our innovative bike parking products secure thousands of bicycles daily.  Sportworks has always been a company of cyclists and outdoor enthusiasts building infrastructure for all types of riders.


The Marketing Specialist position should be comfortable with content creation, technical writing, and website management.  Successful candidates will be highly motivated, organized, self-directed, entrepreneurial, and eager to learn with a passion for cycling and outdoor activities.  The position requires collaboration across internal departments including Sales and Support, Product Development, Engineering, Operations, and Information Technology.


  • Build a deep understanding of the company’s markets, customers, and products
  • Learn the company’s sales process
  • Write clear and convincing copy for marketing materials and product information
  • Develop and update written and visual materials for the website, brochures, catalogs, emails, print and online advertisements, and technical product documentation
  • Conduct photo and video shoots with basic editing
  • Coordinate and collaborate on website development
  • Manage content and changes for the website
  • Assist Sales and Support with targeted email campaigns
  • Create content and maintain social media presence
  • Monitor and analyze SEO rankings
  • Measure and report on the performance of marketing activities
  • Willing to support the sales team during times of travel or out of office status
  • Assist with the coordination of exhibitor booths at conferences/trade shows

Required Qualifications:

  • Bachelor’s degree or equivalent education and experience
  • At least 2 years of marketing or directly related experience
  • Previous experience with Adobe Creative Suite creating marketing materials via photo, video and graphic design (digital portfolio will be required)
  • Previous experience with a website content management system
  • Excellent writing skills (writing samples will be required)
  • Excellent verbal communication skills
  • Understanding of the product development process
  • Highly collaborative team player who is willing to understand our customers and work with fellow team members
  • Strong organizational skills and very high attention to detail
  • Ability to manage multiple projects and tasks
  • Resourceful
  • Proficient with Microsoft Outlook, Word, Excel, and PowerPoint

Desired Qualifications:

  • Experience in a business-to-business environment
  • Experience with commercial and/or mechanical products
  • Experience with a CRM system
  • Experience with related markets, customers, or products
  • Passion for active transportation and livable communities
  • Love for cycling and outdoor activities
  • Willing to have fun and do great work

Company Benefits:

  • Medical, dental and vision insurance
  • SIMPLE IRA retirement plan with employer match
  • Discretionary bonus program
  • Outdoor and bicycle industry purchase programs
  • Athletic club membership discount
  • Bicycle commuting amenities: bike parking, showers, bike repair, stretching area, bike mechanic support, coffee, and morning cookies

Sportworks employees enjoy our casual and quirky work environment, emphasis on work-life balance, and working alongside others who share a passion for the active lifestyle available in the Puget Sound region. Read more about Sportworks.

To apply, please send an email with the subject “Marketing Specialist” to, attach your resume, and include a cover letter that explains why are you are interested and how you originally heard about the position.

Please note that we are not accepting inquiries from agencies or recruiters for this position.