Making transit more accessible, sustainable, and seamless for every rider is at the heart of everything we do. But for years, agencies have had to guess at multimodal demand, relying on manual operator counts that often miss the full picture.
Last year, METRO Magazine recognized Velolink with its Innovation Award for changing how agencies capture this data. Now, they’re taking a deeper look at what happens when transit planners put that technology to work in the real world.
In their latest feature, “What Multimodal Data Can Tell Transit Agencies About Rider Demand,” METRO explores how agencies like SDMTS and VTA are using automated tracking to move past the guesswork. The piece dives into how revealing the "80% data blind spot" is helping cities uncover hidden first-and-last-mile infrastructure gaps and make smarter, route-specific decisions for future fleet layouts.